– Shlomi Ron
WHY VISUAL STORYTELLING?
WHAT YOU WILL LEARN:
Learn how to develop a consistent business story customized to buyer personas and their stage in the buying cycle.
Outcome: Business narrative statement around your customer’s challenges.
Learn how to transform the business story into compelling videos and other visual media formats.
Outcome: Brief video explainer about your product/service, using your mobile device. No prior video production experience needed.
Learn how to effectively distribute visual stories across channels to drive awareness and product/service adoption.
Outcome: Your visual story distribution & optimization strategy.
Fall 2017: Class starts on October 4th and ends on December 20th, 2017.
It will meet Wednesdays from 6:30 p.m. to 8:00 p.m.
FREQUENTLY ASKED QUESTIONS
What is Visual Storytelling?
VSX is an 8-week course in visual storytelling. But it’s much more than that: It’s an experience. Our results-oriented experiential learning approach provides a deep dive into contemporary visual storytelling best practices. Our approach features practical lessons, frequent guests, hands-on exercises, group activities, peer learning, networking opportunities, project-based learning and more.
What 21st century skills will I learn in this course?
The Internet has experienced a marked shift toward visual communications, through the rapid growth of video and photo sharing, infographics and data visualization, and new technologies including virtual, augmented, and mixed reality. Corporate visual storytelling taps into the human brain’s natural preference for visuals over text, particularly in this age of decreasing user attention spans in an overcrowded and commoditized communications landscape. VSX students will learn about the dynamics of engaging through storytelling, trends in online visual marketing, and upcoming shifts in online communications.
Do I learn marketing strategy, too?
We teach the timeless principles of storytelling that survived for eons, skills like identifying business goals and buyer personas, establishing a business story, transforming your business story into video, crafting a multi-platform visual story distribution strategy across channels, determining your Key Performance Indicators (KPIs) and optimization plan. It combines marketing fundamentals, hands on training and industry perspectives from some of the top digital marketers in South Florida. Participants will earn both tactical and strategic experience to tell an effective visual storytelling to drive business impact.
Will I learn video development in this class?
Yes. You will learn how to convert your corporate story into a compelling video narrative that will engage your audience. VSX course includes 3 classes of hands-on video production studio by leveraging accessible video production tools.
Who are the instructors, mentors and guest speakers?
They are all top industry pros with decades of experience in the digital marketing, science and visual media field and in teaching adult learners.
Who is the course designed for?
Most VSX participants are entrepreneurs and small business owners. Others work for an early-stage company or a corporate giant or a creative agency. Others still work in unrelated fields but want to learn about visual storytelling – one of the fastest trends in marketing – to expand their horizons and accelerate their career. No matter your background or experience, this course will give you the fundamentals to launch and optimize visual storytelling programs.
Is this course a fit for me?
The types of participants who will most benefit from this program are:
- Students: Active college students or recent graduates who want to go into marketing and want to keep their skills up to date as they navigate the career world.
- Marketers who have dozens of years of experience but looking to sharpen their visual communication skills.
- Career changers: Job seekers who are contemplating a career change into communications and need an understanding of the new visual media landscape.
- Entrepreneurs who are working hard on getting their product to market, but need help on how create a compelling brand story to differentiate their offering and break through the clutter.
- Public relations professionals who are looking to keep up with the shifting trends in visual storytelling delivery platforms to improve their stories’ effectiveness.
What else does this course offer?
In addition to cutting-edge course content, the VSX experience also features top professionals as guests mentors and advisors; unrivaled local networking opportunities with instructors, guests, and other participants; and VIP access to special events and speakers at the Idea Center at Miami Dade College, and the Visual Storytelling Institute.
Are there any prerequisites to take the course?
This program is open to participants and professionals from any field and level of experience and are relatively new to the dynamic and ever-evolving world of digital marketing. The more varied the background and experiences of the participants, the livelier and more interesting the class will be.
Now for The Big Question: How much does VSX cost?
The course costs $597. This is significantly below the actual cost of putting on the class. It is a community service provided to help bridge the 21st century skills gap in South Florida, funded through the generous support of Miami Dade College and John S. and James L. Knight Foundation.
Okay, I'm sold. How do I enroll?
Click the button APPLY NOW on the top of the Visual Storytelling page. Apply for the course and we’ll then follow up with you directly about payment.
I have some more questions. Who do I contact?
For questions about how to register, contact Miriam Kohel at 305-237-7868.
For questions about the course itself, or if you’re a business that wants to participate as a partner, contact lead instructor Shlomi Ron at firstname.lastname@example.org.